FranQuest

FranQuest is a premier service company in the franchise industry.

We assist a number of franchisors by providing the very best professional response systems and prescreening services to the initial inquiries they receive from prospective franchisees.

It is a wonderful aspect of the franchise industry that people learn about the existence of an opportunity and then contact the franchisor wanting to learn more information about the possibility of becoming a franchisee. The stronger a brand becomes the more of these types of inquiries the franchisor typically receives.

Are you spending too much time responding to franchisee prospects that are simply not qualified?

One of the challenges every franchise company faces in today’s market is that the overwhelming majority of inquiries they receive are simply not qualified to become new franchisees with the company. The reasons for this may be related to a prospective franchisee’s financial resources, skills, experience, licenses, location or temperament.

Due to this reality, the franchise company is put into an awkward position where they have to decide the level of resources they want to invest in responding to these many initial inquiries in order to find the very few qualified prospects in this scenario. This dilemma can potentially cause issues for the franchisor in one of three ways.

Save Time & Money

First, it can be expensive, time consuming and frustrating to try to implement a solid communication plan aimed at each and every one of these inquiries. The amount of work and expense involved in responding in a meaningful manner to each and every inquiry can be overwhelming, especially for a small or mid-size franchisor.

Keep Qualified Leads

Second, if the franchisor doesn’t allocate the time and resources to respond fully to every inquiry, some of the truly qualified prospective franchisees (which are rare) may lose interest and go somewhere else because they didn’t receive enough attention from the franchise company. Deciding on the process that will be most effective in dealing with these initial inquiries can become a Catch 22 scenario for the company.

Respond Professionally

The third potential issue is that many of these inquiries, whether qualified or not, may come from customers of existing units in the franchise system. If the initial inquiry processing system used by the franchise company is not responsive and meaningful, the franchisor may run the risk of alienating these potentially great brand ambassadors.

It is unfair to both the franchisor and the prospective franchisee to take the time necessary to pursue an investigation of the opportunity if there is no chance that the person is qualified to become a new franchisee. It is far better, if possible, to determine that fact quickly so that both parties can move on to someone or something else that has a better chance of meeting their goals.

At FranQuest, we provide a first class professional solution to this issue.

Find Out More About Our Franchise Inquiry Management Services

We assist a number of franchisors by providing the very best professional response systems and prescreening services to the initial inquiries they receive from prospective franchisees.

Are you spending too much time responding to franchisee prospects that are simply not qualified?

At FranQuest, we provide a first class professional solution to this issue.

Ready to implement a professional response system and prescreening service for your prospective franchisees?