Service Set Up
The process of getting set up to use the FranQuest system is pretty simple. There are three things that need to be done:
1. Information Exchanges.
As much as possible we need to automate the process of receiving the inquiries from the franchisor and then sending back qualified leads with their completed questionnaires – all in real time. Most franchise leads are received by the franchisor via their web site and/or online advertising portals and it is relatively easy to automatically redirect the delivery of these inquiries to FranQuest in real time. Inquiries received by phone, email or other communication vehicle are addressed by a forwarding system that we establish together. Qualified leads with questionnaires are also easy to forward electronically and we establish the protocols for this transfer with the franchisor.
2. Minimum Qualification Requirements.
Each franchisor we work with needs to establish their own minimum qualification requirements a person must meet in order to be allowed to move forward in the process of investigation. These are usually expressed as monetary factors (like liquidity and net worth minimums) and other objective factors such as experience or licensing requirements.
3. Communication and Script Approvals.
After receiving the franchisor’s logo, we set up a unique communication system for our work with the company’s inquiries. Though the basic call scripts, email and web site verbiage are quite similar from franchise to franchise, we do ask each company to review the communication tools we use to make sure that they are comfortable with exactly how we handle each step in the process.
This set up work usually takes at most a few hours of time on the part of the franchisor. We make every effort to work directly with tech staff, vendors and other support staff to make setting up this system as easy and painless as possible!